Why it matters: A clear-eyed, optimistic view of our environmental future, cutting through the everyday panic and focusing on the actions that actually matter. A practical guide to focusing on what moves the needle most, like reducing beef consumption, shifting to clean energy, and improving crop yields, rather than symbolic but low-impact actions.
#Things to consider
- The world is much better; the world is still awful; the world can do much better—all are true.
- Peak per-capita emissions happened a decade ago; most people don’t know.
- Eating less beef is the single most impactful action for climate, land use, and biodiversity.
- What we eat matters far more for carbon footprint than how far food travels.
- Air quality is cleaner than it’s been in centuries—a success story rarely told.