#Things to consider

  • It’s the hard work of choosing what to do today to make tomorrow better.
  • Plant your seeds in places where the conditions are right.
  • Anyone can sprint, but elegant strategies are something that you can maintain.
  • Time is simply nature’s way of making sure everything doesn’t happen all at once. The reason people have difficulty understanding the nature of evolution and the science of Darwin or even of compound interest is that we have trouble seeing time.
  • The hard work of developing a better, more resilient strategy begins with letting go of the assumptions and goals you might be holding on to right now.
  • Strategy is interesting because of the complexity of its two companions: time and systems.
  • Going faster is useless if you’re running in the wrong direction.
  • Burnout comes when our goals don’t align with our strategy.
  • Culture defeats tactics every time, which is why strategy is often about creating culture.
  • Tasks fill our days, but strategies determine whether we’ve wasted our effort.
  • Do the things you need to do to get what you need in the long run.

#The minimum viable audience

I think the most meaningful section in 📚 This is Strategy was about you only need to find 10 people around you. That’s the minimum viable audience. If those people like what you are doing you have a business. They will tell their family and friends and the ball will start rolling. Marketing takes care of itself, but first always the product. It needs to stand by itself. No matter how much shouting you are doing it won’t work if the product/service does not work.