#Things to consider

  1. Be aware that the press is selling the new and immediate as relevant—this is a fraud. Relevance is a highly personal issue. Neither journalists nor consumers have much sense of what’s relevant. To the media, what’s relevant is anything that grabs attention.
  2. Sometimes the media rather grandiosely calls these snippets of information ‘breaking news’ or ‘top world headlines’. This doesn’t change the fact that they’re largely irrelevant to your personal world.
  3. You don’t need to know whether one president shook another one’s hand. You don’t need to know whether two trains crashed somewhere in the world.
  4. Use these two questions to find out if news is relevant to you: Do you understand the world better now? And do you make better decisions?
  5. News is to your mind what sugar is to your body.