Actually, marketing is, and has always been, a transfer of emotion.
We still think it’s okay to interrupt people without any context, for one reason only: because we can.
People don’t want to be sold on the reasons you think your brand is better or best. They don’t want something different. They want something that creates a difference.
Marketing is not a department, it’s the story of how we create difference for our customers.
The great brands of the future will be built by those who have worked hard to gain the insight that enables them to whisper ‘we see you’ to their customers.
Maybe the real truth is that people know what they want, but they’re just not very good at articulating it.
Noticing what people do is often more valuable to us than listening to what they say they think.