#Things to consider
- Actually, marketing is, and has always been, a transfer of emotion.
- We still think it’s okay to interrupt people without any context, for one reason only: because we can.
- People don’t want to be sold on the reasons you think your brand is better or best. They don’t want something different. They want something that creates a difference.
- Marketing is not a department, it’s the story of how we create difference for our customers.
- The great brands of the future will be built by those who have worked hard to gain the insight that enables them to whisper ‘we see you’ to their customers.
- Maybe the real truth is that people know what they want, but they’re just not very good at articulating it.
- Noticing what people do is often more valuable to us than listening to what they say they think.