Why it matters: Building successful products means focusing on outcomes over outputs, continuously discovering through customer stories, and aligning the team around clear, evolving goals.

#Things to consider

  1. Shift from an output mindset to an outcome mindset. Remember to focus on one outcome at a time, instead of splitting your focus between different outcomes.
  2. Deciding what to build is discovery, and the work you do to build and ship is delivery. Discovery should continue evolving over time.
  3. The best way to learn about our customers is to ask them share specific stories and experiences. Instead of asking, “What criteria do you use when purchasing a pair of jeans?”—a direct question that encourages our participant to speculate about their behavior—we want to ask, “Tell me about the last time you purchased a pair of jeans.”
  4. A ”product trio” consists of a product manager, a designer, and a software engineer.
  5. Weekly touchpoints with customers, by the team building the product, where they conduct small research activities, in pursuit of a desired outcome.