#Things to consider
- Most people quit. They just don’t quit successfully. In fact, many professions and many marketplaces profit from quitters—society assumes you’re going to quit. In fact, businesses and organizations count on it.
- Scarcity makes being at the top worth something. There are hundreds of brands of bottled water, and they’re all mostly the same. So we don’t shop around for bottled water. There is no top for bottled water. Champagne is a different story.