#Things to consider
- Think of the times when you have received extraordinary service. How much more did you end up spending with that company? How many people did you tell about your experience?
- Never ask “What don’t you like?” That salesman did more than fail to sell me. He lost any chance of ever selling me. Did I tell him his sales pitch was bad? No, I didn’t. It wasn’t worth a prolonged discussion.
- First, before you write an ad, rent a list, dash off a press release—fix your service. The core of service marketing is the service itself.
- After you say one thing, repeat it again and again.
- Nothing confuses employees more and inspires them less than vague marching orders and no road map.