#Things to consider
- The core of service marketing is the service itself.
- Think of the times when you have received extraordinary service. How much more did you end up spending with that company? How many people did you tell about your experience?
- First, before you write an ad, rent a list, dash off a press release—fix your service.
- Big mistakes are big opportunities.
- That salesman did more than fail to sell me. He lost any chance of ever selling me. Did I tell him his sales pitch was bad? No, I didn’t. It wasn’t worth a prolonged discussion.
- Never ask “What don’t you like?”
- Everyone in your company is responsible for marketing your company.
- Make technology a key part of every marketing plan.
- Be professional—but, more importantly, be personable.
- The greatest value of the plan is the process, the thinking that went into it.
- Maybe others are right and you’re wrong—even if you are certain you’re right.
- After you say one thing, repeat it again and again.
- If you are selling something complex, simplify it with a metaphor.
- Nothing confuses employees more and inspires them less than vague marching orders and no road map.