Design thinking is more than just style. Most designers live in a design execution world, which is not the same as design thinking.
The three spaces of innovation—inspiration, ideation and implementation.
Behaviors are never right or wrong, but always meaningful.
You need to have space for experimentation and be allowed to fail.
Build on the ideas of others.
Prototyping is thinking with your hands.
Don’t get over invested in your early ideas.
Prototyping slow us down to speed us up.
The meaning of the experience economy is not primarily entertainment, think of your 3 year old daughter singing along to the little mermaid. That experience is not entertainment in itself but it definitely is meaningful.
The traditional approach is to sell a product rather than creating an experience that engages someone over time.
Most people don’t want more options, they just want what they want.
Invention is not the same as innovation.
Design thinking may be one of the most profitable practices during a recession. It’s easier to spot new needs in a down term rather than in a boom.
Ask “How might we improve the airport security process?”
It’s in the interstitial spaces where most opportunities lie.
Design thinking is asking “is this even the right problem to solve?” Is it an automobile we want or transportation?