#Things to consider
- Design thinking is more than just style. Most designers live in a design execution world, which is not the same as design thinking.
- The three spaces of innovation—inspiration, ideation and implementation.
- Behaviors are never right or wrong, but always meaningful.
- You need to have space for experimentation and be allowed to fail.
- Build on the ideas of others.
- Prototyping is thinking with your hands.
- Don’t get over invested in your early ideas.
- Prototyping slow us down to speed us up.
- The meaning of the experience economy is not primarily entertainment, think of your 3 year old daughter singing along to the little mermaid. That experience is not entertainment in itself but it definitely is meaningful.
- The traditional approach is to sell a product rather than creating an experience that engages someone over time.
- Most people don’t want more options, they just want what they want.
- Invention is not the same as innovation.
- Design thinking may be one of the most profitable practices during a recession. It’s easier to spot new needs in a down term rather than in a boom.
- Ask “How might we improve the airport security process?”
- It’s in the interstitial spaces where most opportunities lie.
- Design thinking is asking “is this even the right problem to solve?” Is it an automobile we want or transportation?