#Things to consider
- When you make a business, you get to make a little universe where you control all the laws. This is your utopia. Make sure everyone who deals with you leave with a smile. A business plan should never take more than a few hours of work—hopefully no more than a few minutes. The best plans start simple.
- Anytime you think you know what your new business will be doing, remember this quote from serial entrepreneur Steve Blank: “No business plan survives first contact with customers.”
- Never forget that absolutely everything you do is for your customers. Starting small puts 100 percent of your energy into actually solving real problems for real people.
- You can’t live someone else’s expectation of a traditional business. You have to just do whatever you love the most, or you’ll lose interest in the whole thing. Set up your business like you don’t need the money, and it’ll likely come your way.
- ‘When people would ask, “What are you doing to grow your company?” I’d say, “Nothing! I’m trying to get it to stop growing! I don’t like this. It’s too big.” They thought that was the weirdest thing. Doesn’t every business want to be as big as possible? No. Make sure you know what makes you happy, and don’t forget it.’