Scroll behavior across the web

July 19th, 2015

“Many visitors scroll down the page before it finishes loading, which means that no portion of a typical article is viewed by 100% of viewers and the very top of the top of the page actually has about a 20% lower view rate than slightly farther down.”

Let’s kill the discussion that all important content needs to go above the ‘fold’. This article shows proof that people like to scroll.